AI Insights · Timothy · April 2022
Top 5 Books and Reference Apps in Mexico Q1 2022
An overview of the performance of the top 5 Books and Reference apps on a unified platform in Mexico during Q1 2022, including weekly downloads, revenue, and active users.
In Q1 2022, the top 5 Books and Reference apps in Mexico on a unified platform delivered notable performances in terms of downloads, revenue, and active users. Here's a closer look at how each app fared throughout the quarter.
Sueñovela from Dreame Media saw a fluctuating trend in weekly downloads, peaking at 62.9K in the first week of January and ending the quarter with a lower 13.3K. Revenue for the app was relatively stable, hovering between $15K and $18K per week, with a slight dip to $14.8K in early March. Weekly active users also showed a downward trend, starting at 138.2K in early January and decreasing to 82.7K by the end of March.
Buenovela - Webnovel & Stories, published by GoodNovel, had modest weekly download numbers, ranging from a low of 530 in early March to a high of 3.1K in mid-March. The app's revenue showed a gradual decline from $8.4K to $6.2K over the quarter, with a slight recovery to $7.6K by the end of March. Active users remained relatively stable, starting at 87.8K and finishing the quarter at 90.6K.
Storytel: Audiobooks & Ebooks by Storytel Sweden AB experienced a significant drop in weekly downloads, starting at 75.9K in late December and plummeting to just 1.3K by the end of March. Despite this, the app's revenue remained strong, peaking at $27K in late February and maintaining an average of around $22K to $24K throughout the quarter. Active users also saw a decline from 195.7K to 68.6K.
Manobook - Los Besos de Jacob from MoboReader had steady weekly downloads, averaging around 2.5K to 3.8K. Revenue showed an upward trend, starting at $7.2K and reaching $12.4K by the end of March. Active users fluctuated slightly but remained within the range of 4.8K to 6.7K.
Joyread by Joyread saw weekly downloads vary between 1.1K and 5.6K, with a notable peak in early January. The app's revenue increased steadily from $3.8K to $7K by the end of March. The number of active users remained fairly consistent, starting at 7.9K and ending the quarter at 8.1K.
These trends highlight the varying dynamics in the Books and Reference category in Mexico. For more in-depth insights and analysis, visit Sensor Tower.
